Tracking Consumers in July

Aug 17, 2007 – U.S. car and light truck sales fell by 0.4M units in July to a 15.2M unit annual rate (Chart 1). That should have a small negative effect on July real consumption growth.

Chart 1. Light vehicle sales. Monthly and three-month moving average. January 2004 through July 2007.

In June, light vehicle sales fell by 0.6M units, and consumers’ real purchases of motor vehicles & parts fell by 2.2%. The latter trimmed about 0.1 percentage points from real consumption growth in June. Motor vehicles & parts accounted for 4.6% of U.S. consumption in Q2.

Moving in the opposite direction from autos, real non-auto retail sales rose by 0.5% in July (Chart 2). In June, these sales fell by 0.2%.

Chart 2. Real non-auto retail sales. Percent change. Monthly and three-month moving average. January 2004 through July 2007.

Even with July’s gain, the trend in real non-auto retail sales remained weak. Growth in these sales averaged just 0.2% per month for the three months through July.

As far as July consumption growth is concerned, the upturn in non-auto consumer goods should offset the downturn in light vehicle demand, with a small margin to spare. Non-auto consumer goods accounted for 35.7% of consumption in Q2. That’s about 8 times more weight than the auto sector.

Consumers’ real services purchases rose by 0.2% in June, after edging down by 0.1% in May (Chart 3). This forecast assumes another 0.2% increase in July.

Chart 3. Real consumption of services. Percent change. Monthly and three-month moving average. January 2004 through June 2007, and July 2007 forecast.

Services account for all of the rest of consumption. That was 59.7% in Q2.

Putting these pieces together, real consumption might have risen by 0.2% to 0.3% in July, compared to no change in June (Chart 4).

Chart 4. Real consumption. Percent change. Monthly and three-month moving average. January 2004 through June 2007, and July 2007 forecast.

That would leave Q3 real consumption growth tracking at about a 2% annual rate, as of the quarter’s first month (Chart 5).

Chart 5. Real consumption. Annualized percent change. Q1 2000 through Q2 2007, and Q3 2007 to date.

Real consumption rose at an unusually weak 1.3% annual rate in Q2. A 2% gain for all of Q3 would yield average growth of only about a 1.6% annual rate for Q2 and Q3. That’s not a big improvement.

Bottom line: the data to date suggest a continuing sluggish trend in real consumption growth in July.

Suzanne Rizzo

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